Client Name

RBC (Royal Bank of Canada)

Experience

Branded Photo Booth

RBC Race for the Kids

RBC Race for the Kids is a high-energy community fundraising event that brings together families, corporate teams, and local supporters to raise funds for children’s charities. With thousands of participants gathering for a day of movement, celebration, and impact, the event blends purpose-driven engagement with a vibrant, festival-style atmosphere. Dang Good Booths was brought in to create an interactive photo activation that would capture the spirit of the event while encouraging participation, brand visibility, and social sharing throughout the day.

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Project Outcomes & Impact

Participants Captured

1,200+

Photos Delivered

2,500+

Social Media Impressions Within 72 Hours

5,000+

Gallery

Used Experiences for this Event

Personalized Galleries

Portrait Studio

Event Photography

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RBC Race for the Kids: A Case Study in Event Photo Booth Activation

This section details how Dang Good Booths partnered with RBC for their annual Race for the Kids event, focusing on creating a high-impact, engaging photo booth experience for thousands of participants.

The activation was specifically designed for an outdoor setting, requiring robust lighting solutions and a high throughput to accommodate the large number of attendees. The goal was to provide a fun, branded element that encouraged social sharing and served as a memorable touchpoint during the post-race festivities.

Event Objectives and Dang Good Booths' Solution

The primary objective for RBC was to enhance participant engagement and brand visibility during the Race for the Kids event. Dang Good Booths aimed to deliver an interactive photo experience that captured the energy of the day and facilitated immediate social sharing.

Dang Good Booths implemented a custom-designed photo booth setup featuring branded overlays that reflected the RBC and Race for the Kids theme. The solution included professional outdoor lighting to ensure high-quality images regardless of ambient conditions and an efficient workflow for instant photo delivery and sharing, directly addressing the need for broad participation and brand amplification.

Key Performance Indicators and Success Metrics

The success of the RBC Race for the Kids photo booth activation was measured by the number of participants engaged, the volume of photos captured and distributed, and the subsequent social media reach generated.

The activation successfully captured over 1,200 participants, delivering more than 2,500 photos. Within 72 hours of the event, the campaign garnered over 5,000 social media impressions, demonstrating significant engagement and brand exposure for RBC.

Beyond the Race: Dang Good Booths' Versatile Event Experiences

While the RBC Race for the Kids activation highlights Dang Good Booths' capability in large-scale event photography, the company offers a diverse range of experiences suitable for various event types and client needs.

These other offerings include Personalized Galleries, which provide attendees with a curated collection of their event photos, and Portrait Studio setups, ideal for capturing professional headshots or artistic portraits. This versatility ensures that Dang Good Booths can tailor their services to meet the unique goals of any event, from corporate functions to private celebrations.