RBC Race for the Kids

RBC Race for the Kids is a high-energy community fundraising event that brings together families, corporate teams, and local supporters to raise funds for children’s charities. With thousands of participants gathering for a day of movement, celebration, and impact, the event blends purpose-driven engagement with a vibrant, festival-style atmosphere. Dang Good Booths was brought in to create an interactive photo activation that would capture the spirit of the event while encouraging participation, brand visibility, and social sharing throughout the day.